On July 31st, a special training session on the transformation of cross-border e-commerce enterprises, jointly organized by the Commerce Bureau of Haiyan County and the Hai Zhi Ji Platform, was successfully held. The heads of domestic and foreign trade enterprises and personnel related to cross-border business from all over the county participated in it, jointly exploring effective paths for traditional industrial and trade enterprises to transform into cross-border e-commerce, and injecting new ideas into enterprises to seize the opportunities of going global.
This training session has specially invited Associate Professor Zhang Rui from Zhejiang Gongshang University to be the keynote speaker. Teacher Zhang Rui has been deeply involved in the field of cross-border e-commerce, possessing both profound theoretical knowledge and rich practical experience. As the vice dean of the Cross-border E-commerce College of Zhejiang Gongshang University and the secretary-general of the China (Hangzhou) Cross-border E-commerce Talent Alliance, her courses have won the Special Prize of the Zhejiang Province Teaching Innovation Competition, and she has participated in drafting multiple industry standards, providing a solid guarantee for the professionalism of the training.
The training closely revolved around the theme of "How Traditional industrial and trade enterprises can transform into cross-border e-commerce", focusing on practical needs. With 1.5 hours of efficient sharing, it covered core points such as the model differences between cross-border e-commerce and traditional trade, product selection and market analysis, operation model selection, brand building and compliance requirements, providing targeted guidance for enterprises to solve transformation puzzles and clarify their overseas expansion paths.
As co-organizers, the Commerce Bureau of Haiyan County and the Hai Zhi Ji Platform have always been committed to providing comprehensive support for enterprises' cross-border e-commerce transformation. This training not only helps enterprises quickly grasp the development trends of cross-border e-commerce, but also provides specific guidance at the practical level. It is a vivid practice of the collaboration between the government and enterprises to promote industrial upgrading.
In the future, both sides will continue to deepen cooperation, pay attention to the cross-border e-commerce transformation needs of enterprises, integrate more high-quality resources, and hold a series of professional empowerment activities to help enterprises seize the opportunity and promote the integrated development of domestic and foreign trade, stand out in global market competition, and achieve the grand goal of "product going global - brand going global - ecosystem going global".