On May 29th, Haiyan held a high-quality development conference for the smart integrated home industry. Over 40 representative enterprises from the industry gathered together to jointly explore ways to break through the industrial deadlock. Gu Zhewei, the person in charge of the cross-border e-commerce online public display platform of Haiyan County's Smart Integrated Home Industry Belt, was invited to attend the conference and shared his insights on the platform's service model and cross-border overseas expansion practices.
The Economic and Information Technology Bureau of Haiyan County provided a detailed interpretation of the "Implementation Opinions on Supporting the Transformation and Upgrading of the Smart Integrated Home Industry in Haiyan County (2025-2027)", clearly stating that through measures such as innovative design, brand promotion, and market expansion, the industry will be promoted to transform towards full-house, intelligent, and green development.
Gu Zhewei, the person in charge of the Sea Hi haiyan smarthome cross-border e-commerce platform, highlighted the platform at the meeting and emphasized its full-chain service capabilities:
Zero-cost entry: Enterprises do not need to pay platform entry fees or technical service fees, and can list products and display brands for free.
Fully managed operation: The platform team is responsible for multi-language optimization, global traffic investment (Google/Facebook, etc.), and inquiry connection. Enterprises only need to provide product information.
Localization support: Relying on offline exhibition and sales points in the Middle East (Saudi Arabia) and Southeast Asia (Malaysia), as well as overseas warehouses, solve problems such as logistics and after-sales service.
Gu Zhewei said, "We hope to lower the cross-border threshold for small and medium-sized enterprises through public services and help Haiyan's smart integrated home furnishing enterprises break through the bottleneck of going global."
At the meeting, Lawyer Feng Yueping, the chairperson of the Global Management Committee of Guozun Law Firm, systematically expounded on the risk-avoidance strategies for Zhejiang businesspeople going global under the background of the "Belt and Road Initiative" from the perspective of legal protection, providing practical legal solutions for enterprises' cross-border operations.
At the end of the meeting, Zhang Jianfeng, the vice county magistrate of Haiyan County People's Government, pointed out that the adjustment of the real estate market has created a bottleneck for the smart integrated home industry, and it is necessary to break away from reliance and seek new growth points. Enterprises should enhance their internal capabilities, reduce costs and increase efficiency through digital and green transformation, and make full use of policies. The domestic market is restricted, while there are many opportunities in the overseas smart home sector. It is necessary to seize the three-year golden period, rely on government platforms to go global together, and integrate the industrial chain. The county's Party committee and government attach great importance to industrial development. Enterprises should take strengthening their internal capabilities, expanding markets and enhancing cooperation as the core, and take advantage of policy dividends to build a full-chain ecosystem and jointly shape leading industrial clusters.
In the future, Sea Hi haiyan smarthome cross-border e-commerce platform will rely on the support of the "Implementation Opinions", deepen the collaboration with the government and enterprises, promote the three-step strategy of "product going global - brand going global - ecosystem going global", and help Haiyan build a leading national smart integrated home industry cluster.