On the afternoon of July 3rd, the "Sailing to the World from 'Yan' – Connecting Globally" [Amazon Open Day] Phase V – Haiyan Special Salon was successfully held at Haiyan 168 Entrepreneurship Park. Guided by Haiyan County Bureau of Commerce, the event was hosted by Haiyan County Electronic Commerce Association and Haiyan County E-Commerce Public Service Center, and co-organized by Jiaxing Yinlinghui E-Commerce Park Management Co., Ltd., Jiaxing Import and Export Chamber of Commerce, Amazon Global Selling, and Jiaxing Cross-Border E-Commerce Service Co., Ltd.
The event attracted representatives from 35 foreign trade enterprises, cross-border e-commerce enterprises, and enterprises intending to settle in Amazon to participate, jointly exploring new development opportunities in cross-border e-commerce.
This event focused on cross-border e-commerce trends, policy interpretation, and practical operation guidance, providing participating enterprises with an all-round platform for knowledge sharing and resource connection. The event specially invited the official Amazon team, industry experts, and local enterprise representatives to conduct in-depth discussions around the following core contents,
At the beginning of the event, the Amazon team gave a detailed interpretation of the current development trends of cross-border e-commerce and Amazon's new seller policies, helping both new and existing sellers grasp the market dynamics. They also introduced the DTB model and operation strategies for MRO industrial product categories in depth, providing new ideas for enterprises to expand the B2B market.
Subsequently, the event focused on Amazon's overall traffic layout and a detailed explanation of promotion types, sharing effective methods to increase store traffic from a practical perspective. For new sellers' practical operation, feasible operation strategies were shared to provide a practical guide for enterprises new to the cross-border e-commerce field to improve sales performance.
Later, Yang Weiwei, General Manager of Haiyan Fangji Cross-Border E-Commerce Co., Ltd., combined her own enterprise's development experience to share practical insights on transforming from traditional foreign trade to cross-border e-commerce, offering valuable references for the enterprises present.
In the final Q&A and supply-demand docking session, the association specially invited Zhejiang Mobile Communications Group Haiyan Branch and Zhejiang Chouzhou Commercial Bank to share their introductions to cross-border e-commerce network products and financial service solutions. Participating enterprises conducted face-to-face exchanges with the official Amazon team and service providers, and in-depth discussions were held on various problems encountered in actual operations.
As an important manufacturing base in the Yangtze River Delta, Haiyan County has a solid industrial foundation in home furnishing, hardware, and other fields. This salon event built a bridge for local enterprises to engage in direct dialogue with cross-border e-commerce platforms, promoting more "Made in Haiyan" products to enter the global market through Amazon.
In the future, the association will continue to work with relevant departments and industrial belt enterprises to provide more training, resource docking, and policy support, helping local enterprises seize opportunities in the international market!
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